This episode of our series will bring you to the Northern Great Plain of Hungary. The three-way consortium of the agricultural service provider KITE, the University of Debrecen and Balogh-Farm explores the opportunities offered by the new precision technology in agriculture. Detailed data is collected from the farm, is analysed by the university and then transformed into useful knowledge and farming advice by KITE. Thanks to the highly detailed GPS positioning and data analysis, input materials can be delivered in a differentiated way, resulting in higher crop yields. The project will enable KITE to provide state of the art service to Hungarian farms so that more and more entrepreneurs can reap the benefits of precision farming.